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JM Bullion vs APMEX - Who's the Best Dealer?

When we did our APMEX review and JM Bullion review, it was clear to us that these two companies were the two big boys in the space. So who wins the battle of the two 1,000 pound gorillas in the online bullion dealer’s room?

In our opinion, if you’re looking for bullion, then JM Bullion gets the nod. But if you’re in the market for a gift or collectible, then APMEX gets the nod.

However, let’s take a look at the full comparison to see which dealer wins in which scenario.

JM Bullion and APMEX and  Differences?

Here are some of the differences between these two online bullion dealers.

Year Founded

While APMEX started in 1999, originally as, JM Bullion didn’t start their online website until 2012. This means that APMEX had an incredible 13 year head start on JM Bullion.

And APMEX certainly enjoyed that first-to-market reign for a decade. They had very little price or policy competition. Which leads us to our next topic.


While it’s true that both APMEX and JM Bullion offer free shipping. That was not always the case. Historically speaking, when APMEX was the only real online dealer, they did not offer free shipping.

It wasn’t until JM Bullion made the extremely aggressive move to introduce free shipping at $99 over that APMEX decided to match. This was a huge move for JM Bullion and allowed them to grab a lot of market share in their early years while they were still trying to establish themselves.


For the longest time, JM Bullion outsourced their fulfillment to A-Mark. APMEX has always fulfilled their own orders from their own facility. And now that JM Bullion was acquired by A-Mark, they also now technically fulfill their own orders.


Probably the largest difference between APMEX and JM Bullion is their inventory offerings. APMEX at times can have 40,000 SKU’s listed. This means they usually have anything and everything you could want that is made from gold and silver.

Because JM Bullion has direct access to SilverTowne through the Amark acquisition, they typically have a solid bullion offering. And through this acquisition, they continue to expand their SKU count. However, they are still very far behind the inventory options of APMEX.

Compare JM Bullion and APMEX Prices

If you like to follow gold and silver prices like we do, then comparing APMEX and JM Bullion prices is a must if you’re looking at buying from either.

For the most part, you can expect JM Bullion to be priced lower than APMEX on silver bullion items. For example, if you’re looking at silver eagle coin prices, you’ll notice JM Bullion is almost always priced lower. However, from time to time, APMEX will run real good gold bar deals and beat JM  Bullion on gold bar prices.

The reality is that prices are constantly changing on both dealer’s websites. This is why we created It allows you to always know which of these two dealers has the lowest price on the bullion item you want to buy at the time you want to buy it.

Because these prices are constantly changing, we update our website every hour with prices and if the product is in stock or not. For this reason, we highly encourage you to check our website first to make sure you get the cheapest possible bullion prices. We hope our efforts here save you both time and money.

JM Bullion vs APMEX Popularity

When we take a look at google trends over time, we notice a very interesting setup here. When JM Bullion came on the scene in 2012, there was a massive gap between them and APMEX.

JM Bullion essentially closes that gap by 2015. They basically lag behind APMEX all the way until 2020. And then from there, JM Bullion carries the slight lead.

How did JM Bullion take this advantage? There’s probably two reasons. The first is that JM Bullion was in the news a lot for acquisitions. First, they acquired Provident Metals and then A-Mark acquired JM Bullion.

Secondly, the 2020 pandemic created a massive buying frenzy for gold and silver bullion. JM Bullion is more known as the bullion dealer of the two. So it stands to reason that this 2020 pandemic lift really benefited JM more than APMEX.

  • APMEX = Blue
  • JM Bullion = Red

APMEX JM Bullion Google Trends


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